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500ml 16.91fl.oz

175g 6.17 FL.OZ

500ml 16.91fl.oz

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This is Raw

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BTS: How a bunch of creatives brought THIS IS RAW to life.

They say a picture tells 1000 words. What they don’t say though, is that to get that picture it takes a team of creative professionals, fancy technology and hours + hours of effort and work.

THIS IS what we wanted: a beautiful and unique concept for how THIS IS RAW would actually look. After all, it was to become the entire being of our brand. And rather than acquiesce to the raw-living hippie stereotype, we wanted THIS IS RAW to obviously be raw, but to also be modern + premium.

We had infinity ideas for how it could play out. But what better way to showcase that infinity, than with out-of-space itself?

So our creative team came up with an incredible vision for the shoot. Something that was real. And close up, would look a little like out of space.

So our creative team came up with an incredible vision for the shoot. Something that was real. And close up, would look a little like out of space.

Our videographer Yoav Lester created the footage using a Phantom. A Phantom is a super slow-motion camera, with an insanely high frame rate. Its shutter speeds are so fast that it can capture one second of video for minutes of slow-motion footage.

THIS IS what happened: things got messy. We poured different textures over the models’ bodies, including power, sugar, water and oil. Yoav meticulously filmed THIS process, as it touched the models’ skin and moved around.

The result was mesmerising: beautiful, smooth motion footage, hazy and drifting in black + white. THIS would become the visual aesthetic for all of our product packaging, website, and brand identity.

THIS IS something like what we’d hoped to create. But the outcome was better than expected. Much better. THIS IS for you.